Think of it like this:
In month 1, Frank the Fence Fixer pays you $1k, gets 100 leads, and makes $20k back.
In month 2, he pays you $1k, gets 120 leads, and makes $24k back.
In month 3, he pays $1k, gets 150 leads, and makes $30k back.
Then in month 4 you tell Frank you’re raising your price to $1500 a month.
Frank can do the math too...he sees his numbers goin’ up. He’s not gonna put up a fight over an extra 500 bucks a month when he knows it’ll probably make him an extra 5 grand a month.
How’s that feel? A $500/month raise every 3 months...PER digital leasing property.
So if you’ve got 10 of these things, that’s an extra $5k every single month!
OR an extra $60k a year!
That’s a lot of vacations...or steak dinners...or orgies...I don’t know what you’re into.
But that’s only part 1.
Cuz like “real” real estate, you can also sell digital real estate for a fat paycheck!
And ‘cuz it’s a business, you don’t need to worry about all this “market value” bullsh*t.
Businesses get bought based on the numbers.
Here’s an example: Back in 2014 Google bought Nest Labs...those guys that make the fancy thermostats and doorbells with the tiny security cameras in ’em.
In 2013, Nest did like $300 million in sales. But Google bought ‘em for $3.2 BILLION! With a “B”!
Think about that: Nest got bought for 10x their annual sales.
Now, let’s say one of your digital leasing properties does $1k a month, or $12k a year. You won’t have any problems selling a single property for $120,000 after holding onto it for a year.
But remember: every 3 months that price could go up...so by the end of year 1, your digital leasing property could be pulling in $3k a month, or $36k a year...meaning you could totally sell it for $360k...CASH!